January 28th, 2008
Heartland Chapter of the Association for Strategic Planning presents:
SPIRIT OF WOMEN – Tanya Abreu
This is a cutting-edge look at a new approach to marketing that listens and responds to what women want. Whether buying shoes, life insurance, or choosing a hospital, female consumers process marketing messages differently from their male counterparts. Come explore new perspectives and take-away practical advice for marketing to the “future femographic.”
Tanya Abreu currently serves as the president of the Spirit of Women Health Network, helping hospitals in more than 85 cities around the country “listen and respond” to the women they serve in order to grow volumes, revenues, and market share.
Friday, February 8th | 7:15am – 9:00am | UNO Thompson Alumni Center